Why Write Articles?

Believe it or not, Google does not have some guy in the sky writing facts and placing the information on the Internet when you search. The content is created by YOU…the content creator. Articles are designed to be informative. A good article should read like a great newspaper article informing the reader of the topic. You can write an article today and have it up and running in the search engines for years to come.

Things to Avoid When Writing Articles

  • Talking about YOU
  • Being overly opinionated
  • You don’t want to influence by selling
  • Avoid speaking in 1st person

If you want to boost your marketing results for your website or blog you should consider article marketing. Articles are a great way to drive targeted traffic to your site, helping you convert more buyers. While it is relatively easy to write an article on any topic, it is much harder to find a correct article marketing strategy.

Marketing with articles is very challenging for most online marketers because they lack the strategy to doing it right from the start.

Consider your niche

Before you write your articles, you need to consider what type will do best in your niche. Some industries benefit from how-to articles whereas others are better served with general articles.

Many people totally overlook this part of their article marketing strategy and then wonder why no one visits their site.

A good way to start off on the right path is by considering the problems and questions your potential buyers have. Put yourself into their shoes. The more you can identify with their needs and problems, the better your results will be.

Plan a schedule and then stick to it

One of the biggest downfalls of most article marketers is their failure to stick to their plan. Remember, any plan is worthless unless it is implemented consistently. Consistency is key to seeing success from your article marketing strategy.

A lot of newcomers start off with a very aggressive marketing plan, only to end up doing nothing when they don’t see instant results.

The Internet doesn’t work that way. After your article goes live you need to build links and traffic to it to optimize your initial efforts to the max. The more articles you publish, the more links you need to build. Doing otherwise will negate all of your previous efforts.

 Writing vs outsourcing

Before you plan a massive article marketing strategy think about the impact this will have on your daily schedule. Can you handle the work? If not, consider outsourcing the writing and perhaps even the article publishing to the various directories to save time and money.

If you are scared of outsourcing, think about the possible cost of doing the work yourself:

How long does it take for you to write an article?
Are you familiar with the topic at all?
What could you do if someone else writes these articles for you, leaving you valuable time to focus on the things that earn you the most money?

You might be positively surprised to find that by outsourcing the work you can actually make more profits.

For the best impact use the top article directories

Any strategy to market with articles should include the top article marketing directories on the Net to get the most impact. There are literally hundreds of them. To help you pick from the top, below are 10 of the best:

EzineArticles.com
Goarticles.com
Buzzle.com
ArticleDashboard.com
Isnare.com
ArticlesBase.com
Suite101.com
Amazines.com
IdeaMarketers.com
Helium.com

SEO
Never overlook the SEO part of your article marketing strategy. This includes the proper use of keywords to help your article rank better in the search engines and back links.

One of the easiest ways to build back links is to get into the habit of building a handful of links to each article you publish. You can do this with the help of bookmarking software, blog commenting, directory submissions, link exchanges, social media marketing, guest blogging, video marketing, etc.

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Etieno Etuk

Skype: donnylem

Email: donnylem@gmail.com

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