This is a question you will see answered many different ways if you do a search about it on the Internet. I have a strong opinion about whether you should buy MLM leads, and the answer is YES… and NO.

When you are first starting out in your business, it may be a good idea to buy MLM leads. Doing so when your business is new is a good strategy because it allows you to test out your marketing system on some less than perfect leads. However, be ready to lose some or all of your money because you may not sign up any one of those prospects.

It may also be a good idea to buy a few MLM leads if you are not good on the phones yet. The key is to make sure that you call these leads as soon as they come through your sales funnel. As you call and talk to your leads, you’ll get better on the phones. Make sure you have a script that you follow so you’re not under so much pressure when you call these leads.

Before you buy any leads, though, there are a few things you absolutely need to do. You must have a system in place so that you can monetize any leads that do opt in to your list. Will you take them to a sales page, a sizzle call, a webinar, etc? You need to know the answer to this before you buy any leads.

In other words, if you buy MLM leads and some of them convert to prospects on your list, what are you planning to do with them? If you haven’t already determined how you will monetize them, then you are wasting your time AND your money buying leads. Once you have a system in place, then by all means buy some MLM leads and use that list of leads to test your skill set and your system.

Buying leads has some disadvantages. Lead generation is the most daunting task facing people who are starting an MLM business. There is also a struggle to find a way to turn those leads into customers and down line members.  Many people think that the best way to get leads, customers and down line members is to buy contact information from outside sources.

To these people, the paid lists serve as a time saver.  Instead of generating their own leads, they simply have to contact the leads they’ve bought and begin their sales pitch.  What these people don’t know is that buying so called “guaranteed” leads for their MLM business doesn’t work in the long term and is usually quite expensive.  Here’s why:

1. Often the “guaranteed” lists are full of information that is old and outdated.  Most lead generation companies simply buy leads from other companies and then re-sell them to you at a profit without taking the time to verify the information contained within the list.

2.  The “guaranteed” lists aren’t always gathered in the most ethical of ways.  Likening paid lead generation companies to spammers wouldn’t be too far off base.

3.  The leads you generate yourself are always better than the leads you buy.  ALWAYS!

If you want your MLM business to have long term success you need to generate your own leads and sign ups.  Here’s why:

1.  When you generate your own leads and sign ups, you are putting your own reputation behind the reputation of your business.  People are more likely to trust you than the business you are running no matter how reputable the mother company for theMLMmay be.  There is a reason why many of the successful MLM companies have lasted as long as they have.

2.  You know what you are getting when you generate your own leads. These leads are usually very targeted.  By dealing with each prospect on a personal level you will be able to gauge whether or not your prospect is merely curious or is ready to be a profitable member of your team.

3.  Generating your own leads will save you time and money.  The relationships you build while gathering your leads are far more important and beneficial than those you buy for this simple reason: even if your original lead decides not to join your business, they might be able to refer you to someone who will!

Don’t waste your money buying leads for your MLM, even if they are supposed to be “guaranteed.”  The only time I recommend you buy leads is for the reasons I mentioned earlier.

Remember, just because somebody is “guaranteed” to sign up to be part of your business doesn’t mean that they are guaranteed to be an active participant!  Generating your own MLM leads and sign ups is the best way to determine who is best suited to be a member of your team.

My recommendation is that you invest the money you would have used to buy leads into a course that will teach you the skills needed to generate your own leads. If you do this, you’re able to leverage this course over and over again without spending additional money.

Fortunately there are also a lot of people out there who are willing to teach these skills for free. All you need do is find the right person and be committed to learning all you can about lead generation. Once you have it down to a science, open up and teach members of your team so that duplication starts to take place in your team. You will be amazed at the growth of your business if you do this.

If you want to learn my exact strategies for generating a ton of leads for my MLM business, click here now!

 

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