What’s a brand?

It is my hope and belief that the information in this post will help you build your business and get the right feeling that you need to build a huge business and thereby touch so many people’s lives. Before I tell you what a brand is, I’ll tell you what a brand is not. A brand is not just a cool saying or a slogan or a word.

In simple terms, a brand is a promise of performance and it’s a feeling. There are a lot of companies and businesses that have brands and make incredible revenues yet they don’t necessarily offer the best product but their products create the best feeling. You’ve heard of certain brands and maybe ask the question “What feeling do I get from this company?” These companies often leave a mark on your heart and give the intended feeling.

That’s what your network marketing business is about. It leaves a mark and gives you that feeling. Why would you travel for many miles to attend a function or leave your kids (if you have kids) and why would you spend money that you maybe do not have? It’s because of that feeling of belief in your business. 

Most businesses start out with humble beginnings. For instance companies like Nike, Apple (Steve Jobs RIP), Microsoft, Starbucks, etc. Let’s take Nike for example. Nike started out as a shoe company and has evolved over the years. When you think of Nike today, you don’t just think “That’s a shoe company”.  You actually have a feeling about it. You remember that slogan “Just Do It!”

When you talk about Nike, you think of high performance, dedicated athletes, health and strength, but what Nike has mastered is that it encompasses people from all works of life (just like a network marketing business does). It’s not just for the high performance athlete. It’s for the mom who wants to get healthy and maybe runs on a daily basis, all the way up to the NFL athletes. Nike protects its brand.

Many of these companies spend an enormous amount of money to protect that feeling that you get. What kind of feeling do you get when you think of your network marketing company and your business? As you work on building your brand, it’s very important to create a mission statement for your business.

What is your brand? Think about it. What feeling do you want to invoke within yourself and within your group or team? In building your business, many things happen around you. You’re exposed to so many things…positive and negative. You’re exposed to people who build you up and people who try to tear you down. It’s in those times that you have to make a decision whether you’re going to stay down or rise up and make things happen as you’re being encouraged by the leaders within your organization.

In building your business, you need to take some time to figure out who you really are. You’ve got to figure out what it’s going to take to get you to your desired level of achievement. Continue to move forward and never quit. Never, ever quit. Keep going…keep going. Never let anybody steal your dream. You’re 10 feet tall and bullet proof.  You can do this thing.

You’ve got to pave the way for the people coming after you. Don’t expect your team to do something that you’re not willing to do yourself. Go do something great, my friend. Step out of your comfort zone and make a difference. The network marketing business is about the Law of Attraction. You need to attract certain kinds of people to you. There are some people you want to repel from you because they will be a headache to you and a cancer in your business anyway. Instead of wasting time with these people, why not attract an ‘A’ player instead? To attract an ‘A’ player, you have to become an ‘A’ player yourself.

What do people see when you walk into a room? Do you display confidence or do people see you as nervous and always dwelling on the money challenges you face in your life? Are you going to rise above that ‘B’ player type attitude and get to the ‘A’ player type attitude? I promise you that everyone who has accomplished something great has gone through a bunch of garbage along the way. That’s why they make movies like Rudy and Rocky because you get belief through watching such movies. Belief is powerful. You’ve got to believe that you can do this business.

People need to see your passion. Become passionate about what you want to do with your life. Stay committed to the process. Post pictures of your dreams around your house, on your refrigerator, etc. You need to have things that remind you every day of your dreams because the world is going to try to steal your dreams from you. Don’t sink down into people’s crab basket. Resolve that you’ll stay above that basket.

Your brand is going to be defined when you are fully engaged in the fight with both feet in. This is why personal improvement is so important. It gives you the chance to build your self-image and self-confidence every day. As you continue to grow, you can now take that power and empower other people that you come across.

I believe in you, my friend. Step out and make this thing happen. If it’s to be, it’s up to you. Don’t you ever forget that.

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Skype: donnylem

Email: donnylem@gmail.com

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