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How To Use URGENCY To Increase Your MLM Signups
A few years ago, I watched a video by Ray Higdon and he shared some profound secrets. I would like to share those with you in this post.
Today, I’m going to be sharing with you some little tweaks that you can use in your business to get more sign ups into your business. If you grasp what I’m about to share with you, your MLM signups will go through the roof.
Here’s something you have to realize. Most people don’t go by logic when they buy things or make purchases or when they decide to evaluate a business opportunity. They buy buy based on their emotions. They buy based on what their emotions tell them. They usually don’t use logic when making decisions whether or not to get involved in a business opportunity. If whatever they are evaluating makes them feel good…guess what? They’re going for it. Period!
In your head, your network marketing company and business may make all the sense in the world and you may absolutely love it because it’s ground floor and it’s a no-brainer and why wouldn’t everyone in the world doit..right? Well, people typically buy on emotion and not logic. They often don’t see what you see and often may not be excited about what you’re excited about because their emotions are not just there yet.
People often make decisions based on scarcity, as well as urgency. In this post, I”ll be focusing in on the importance of urgency and how you can build urgency with all of the prospects that you come in contact with. If you understand this simple concept I’m about to dive into right now, you will see dramatic increase in the people that sign up into your MLM business.
Do you recall situations where you attend a seminar, training event or webinar and the speaker says something like “I’ve got 5 spots left” or something like that? Often times, this is done to show scarcity. It’s typically done to make you believe that the resource is scarce and that you better run back there and get it NOW before they run out.
Are you ready to find out how you can build urgency with every prospect you come in contact with? Then read on!
You can build urgency by leveraging events. Leverage is so powerful. You see, the use of leverage is what separates a person that recruits a lot of people into network marketing and the person that just talks to a lot of people. When talking to prospects, you want to let them know about the next big conference call, big event, etc.
Now, the average networker will invite people to these events. The more seasoned networkers try to leverage those events. They build that urgency. For example, if a conference call is scheduled to take place, they let their prospect know that they may want to sign up into the business before the conference call because after the call, there will be some people joining and these people could actually fall on their team if they join before the call. Bear in mind though…all compensation plans are not created equally. so this may not be very accurate in your network marketing opportunity. Make sure you tell them the truth here.
The more experienced networker knows how to leverage these different events to his or her advantage. They usually create little switches in their invites through the use of urgency. You see, urgency is very powerful and can be used as a tool to get people to buy emotionally.
The mistake that some people make is that they believe that everyone they talk to about their business has to have the same amount of information that they had when they were being exposed to the business. That’s simply not true. You can’t really determine what level of information the prospect needs to make a decision. However, they will buy emotionally. It’s up to you as to whether or not you use leverage. When talking to prospects, you want to let them know that they are other people you’re talking to and it may make sense for them to get involved NOW….so they don’t miss out on who’s coming on board next. People often motivated by the fear of loss.
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